1999  Muhammad Ali - boxing
1999 Doug Flutie (Bills) "Flutie Flakes" - Red Box
1999 Richard Petty - NASCAR 
2000 Arnold Palmer - golf
2000 Barry Sanders - Detroit Lions 
2000 Brandi Chastain - US Women's Soccer 
2000 Doug Flutie (Bills) "Flutie Flakes" - Blue Box
2000 Joe Torre - NY Yankees 
2000 Lance Armstrong - bike racing
2000 Mia Hamm - US Women's Soccer 
2001 Bill Elliott - NASCAR 
2001 Cale Yarborough - NASCAR 
2001 Kellogg's Corn Flakes Cereal Box w/ K. Van Dam (Angler of Year) 
2001 NASCAR Speedway Crunch Cereal Box w/ Terry LaBonte 
2001 Record Breaking QB's - Simms/Marino/Young 
2001 Tiger Woods - golf
2002 Jim Thorpe 
2002 Kirby Puckett / Dave Winfield -baseball
2009 TO's - Terrell Owens